It’s a sign of the times that one of the most recognisable businessmen in the UK has chosen to use Twitter to promote his new business for the first time.
Today Theo Paphitis chose to use Twitter to release the name of his new lingerie company Boux Avenue, along with a competition for his followers who can win one of 2500 £10 gift vouchers when they register on the companies website.
The response was extremely positive with enough traffic flooding the website to bring it down to it’s knees. Could this positive reception open the doors for other businessman to use social networking to advertise their businesses.
It made perfect sense for Theo to use Twitter, he’s a very well respected business man with an impressive track record and thanks to his role on Dragon’s Den he has a high media profile which has resulted in him having over 52000 followers, many of which would have Re-Tweeted Theo’s news to their follows.
People are interested in what Theo tweets, when he talks people listen and it doesn’t cost him anything to share his latest news, share his tips for aspiring entrepreneurs, publicise his business deals or pass on the many positive reviews of his services that are left for him.
It makes perfect sense to use Twitter to reach your dedicated audience, and it’s a strategy that looks to have served Theo Paphitis well.