The word ‘value’ means different things to different people and you could argue that every one of your readers is priceless, but for the purposes of this article ‘value’ will refer to a monetary amount.

For a blogger placing a value on their readers is difficult but for the purposes of setting targets and goals it can be a very useful exercise. It might not be an exact science and will involve the use of averages but if you can assign an average value to each visitor to your site then you can work out how many views you need to reach your goal.

As an example I’m going to use 2 months worth of stats from my iPhone-experience.com website.

Across August and September iPhone-Experience.com received 9129 unique visitors and through Adsense ads generated 2065 pence (£20.65)

On average each visitor for that 2 month period was worth 0.23p. If I was to set a goal to generate a £60 adsense payment every month then I need to target £2.00 per day. To do this then on average I would need to attract 870 readers to the site everyday.

Now there’s a target.

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