Tag Archives: Facebook

How Effective are Facebook Adverts

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In this previous post I looked at the the effectiveness of Microsoft Ad campaigns using a free voucher I received, and I thought that I would compare a number of pay per click advert systems (where you only pay when an advert gets clicked) to see how they compare, and I’ve been testing Facebook PPC Adverts to see how they perform.
I created a campaign based around the same test website (a small and basic health insurance advice site) using the same wording as I used in the Microsoft Advert. So how did the Facebook campaign compare?


Facebook shows relevant ads by knowing the demographic details and interests of it’s members, whereas the Microsoft system picks relevant ads based on search criteria, and from my testing the Microsoft system works much better then the Facebook system.


My Facebook ad generated 33,028 impressions but only received 8 clicks with an average cost of £0.68 per click, whereas the Microsoft ad generated 33,500 impressions and received 111 clicks with a much lower average cost per click of only £0.09.

There may be an occasion where Facebook serves a specific purpose, eg where you need to target a specific demographic, but as a pure advertising platform Facebook looks to be expensive and not as effective as other ad platforms.

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How to Access FaceBook on a Java based feature phone

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Facebook works very well and has a natural fit on Mobile Phones, and Facebook Apps are very popular on Smartphones.
Traditionally non-smart feature phones haven’t been able to provide Facebook access except through basic web browsers, however there is now a Java App which provides improved Facebook access more akin to the smart phone experience.
The App is currently being provided by 3UK to it’s customers and provides the ability to access updates and news feeds, synchronisation of contacts and to upload your photos.
Whilst SmartPhones are becoming more popular there are still a lot of traditional feature phone users out there and often they are overlooked.

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Turn Your Social Media into a Magazine with Flipboard on the iPad

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Unlike traditional Laptops and Desktops computers, the iPad has a size and form factor which makes it ideal for Magazine style content, the touch driven interface is ideal for flicking between articles and pages.

Flipboard is a fantastic application for the iPad which in addition to providing a number of quality news streams, can turn your Facebook, Twitter and Google Reader feeds into a virtual Magazine. The end results are fantastic, well presented articles with associated media that is 100% relivent to you as it uses your own Social Media Feeds to produce the articles.

This also opens up another avenue of providing content to your readers. If you readers follow you on RSS then you articles will appear in their Flipboard articles, also if you Tweet the links to your posts then any Flipboard users who follow you on Twitter will also see your articles. This is definitly a facility that you can promote to your readers, most Flipboard users will check their articles regularly, so this is a great way to reach them.

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A Cost Free Strategy for Increasing Traffic to your Blog – Part 3 Using FaceBook

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This is the second part of my series of guides to help you increase traffic to your Blog.

Part 1 Using Twitter can be found here.

Part 2 Using Discussion forums can be found here.

Part 3 Face Book


FaceBook has rapidly become a World Wide phenomenon on the Internet with Many Millions of users frequently logging onto the Social Networking Site to communicate with their family, friends & colleagues, and to take part with discussions with other Facebook users with shared interests. It’s certainly a very powerful and user friendly facility and well deserving of its position as most popular Social Networking Site.

FaceBook offers a number of ways for you to promote your Blog or Website.

1) Status Updates.
Simply tell your FaceBook Friends about your Blog updates. If you post a URL in your status update, Facebook will publish a hyperlink and a brief preview, including a thumbnail image, of the webpage in your Status. This is a quick and easy way to share your updates with a group of people who might be interested in the topic.

Click to Enlarge

2) Groups.
FaceBook lets you create Discussion Groups based on the topic of your choice, so you could create a group to match the subject of your Blog, and allow other Facebook users join in the discussion. Groups allow you to build keen discussion forums, increase your authority on a subject and also to network with other interested in your subject matter, and by posting links in your groups you can drive readers to your Blog.

Other users will be able to find your Group by using the FaceBook search tool, and you can link to your group Status updates and posts on other groups.

Before you start your own Group, it’s worthwhile checking to see if any existing groups covering your subject matter already exists. If an active and vibrate Group already exists you might be better contributing to and posting in that group rather than trying to build your own group from start.

3) Pages.
Facebook provides pages for you to provide information of your interest, Website or business. Working very much in the same to personal profiles, pages allow you to post updates, including URL’s to your Blog or Posts in a dedicated area that is visible to all Facebook users.
Users can opt to like your page and each time you post on your Page everyone who likes your Page will see the updates, allowing you to potentially reach many users and driving traffic to your site.

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