jpmblog.com

Its now been a month since my last update on how Kontera compares to Adsense so I thought I would see how the comparison is going but over a slightly longer Time Frame.

I’ve install both systems on a number of my sites and here’s the results between 2nd August and 13th October.

Adsense:
Total Page Impressions: 6953
Number of Clicks: 30
Earnings ($): 4.22
Average earning per click ($): 0.14
Average number of impressions per click: 231.77

Kontera:
Total Page Impressions: 6,014
Number of Clicks: 64
Earnings ($): 1.42
Average earning per click ($): 0.02
Average number of impressions per click: 93.97

In summary, my comparisons continue to show that Kontera gets significantly more clicks then Adsense but Adsense has significantly better rates of pay.

I’ve been running both Adsense and Kontera on some of my sites (including Netbook Experience) to see if it’s possible to make any money from small blogs, so I thought I would report back here.

Google Adsense allows a number of different types of context sensitive adverts to be place on a webpage or blog in distinctive Ad boxs. Adsense Ad placement is a hot topic as better results are obtained with better site integration. The site owner is paid money each time a user clicks on a Advert.

Kontera provides a context sensitive service where keywords are underlined, when the mouse rolls over a keyword an advert pops up, and again the site owner is paid money each time a user clicks on a Advert.

I’ve install both systems on a number of my sites and here’s the results over a 2 week period.

Adsense:
Total Page Impressions: 1,494
Number of Clicks: 4
Earnings ($): 1.16
Average earning per click ($): 0.29
Average number of impressions per click: 373.5

Kontera:
Total Page Impressions: 1,441
Number of Clicks: 23
Earnings ($): 0.63
Average earning per click ($): 0.027391304
Average number of impressions per click: 62.65217391

In summary, in my experience Kontera gets significantly more clicks then Adsense but Adsense has significantly better rates of pay.

Kontera is an easy and attractive way of adding contextual advertising to your site or blog.

After you add the Kontera to your site, some of the keywords in your posts will have a blue hyperlink underneath them, and when hovered over an appropriate  advert is overlayed above the text, you then get revenue when the advert is clicked.

Adding Kontera to Blogger sites is easy as you have direct access to the HTML code, but to WordPress sites it’s a little more difficult.

I’ve found a plugin which makes it a little easier called Ad Rotator, which you can search for through the WordPress Admin dashboard.

After you have installed and activated the plugin you can add the Ad Rotator Widget to your layout in the Widgets tab. The purpose of the Widget is to rotate through different html scripts, but if you only add one script to it then that script gets used all the time. Copy your Kontera code into the widget then it gets activated every time someone views your site.

I’ve added another post to Netbook-Experience.com

In today’s post, I’ve explained how to install Picasa on the Linux Version of the Acer Aspire One.

The next step for me is to look into the Monetization of my blogs, there are 2 methods that I’m investigating at the moment, Adsense & Kontera.

There are different ways to implement either method in WordPress, so I’m currently investigating which method generates the best results.

I’ll also be looking into other methods of using the Internet to generate money.