I recently received an email from Microsoft Ad Centre inviting me to trial their service with a $50 free voucher. I had difficulty using the voucher as I’m based in the UK, but Microsoft Customer Services were excellent is finding me a voucher code for the equivalent amount for UK based Website owners.
So with my account credited I thought I would try their service to see how well it worked for bringing traffic to a website devloped specifically for the test.
Using a campaign of 4 hours as a testbed and with a maximum limit of £0.30 (although my average CPC ended up at £0.09) 34.5K advert impressions generated 111 clicks.
It will be interesting to see how Microsoft Ads compare to other Ad sources, I might use some other free vouchers to see if a comparison of services is possible. I’ll report back on my findings here.